Strong Hold is known for extremely heavy-duty storage products. In order to expand our market, we launched a new line of lighter-gauge cabinets.
Since this was a new market, our team pushed the boundaries of what Strong Hold has done in the past with product launches in terms of style. These cabinets were built for environments with less manufacturing abuse, such as office spaces or research and development areas, so the campaign focused on the sleek new look. Below you will find examples of the campaign, including the video I directed, as well as the landing page and brochure I designed.