In 2021, our team was tasked with launching a redesign of the Strong Hold website in order to prioritize ecommerce sales.
As lead creative on the project, I worked with our team to wireframe, design, build, and launch a full ecommerce site. Below are examples of the design I created. Since launching in Summer 2021, the new website has produced Strong Hold’s best quarter in direct online sales and continued to break an additional three months of records.
Below are a few examples of the wireframes I created based on the initial discussions and planning from our team.
After working through our strategy and user flow, I took the wireframes and designed our new website. Our team went through multiple rounds of design and feedback before handing it off to the agency we partnered with for development. In order to push a quick turnaround, our team took on the responsibility of QCing the development in both Alpha and Beta testing. I worked closely with the developers to fix any bugs or solve issues we ran into with design.
